SOCIAL SHOWS FOR BUDWEISER’S GLOBAL WORLD CUP CAMPAIGN ‘LIGHT IT UP’
Working with the 90Min team at Minute Media, we created 4x multicamera shows from the London ‘Bud Boat’ on the Thames. After recces and pre-production planning, we were aboard, filming in less than an hour for the main content and then across town with our land legs to WAVES edit suites for overnight editing. Approval versions up by 7am, final versions uploaded soon after. Main cut posted on YouTube. Supporting social teases were created for Twitter, Facebook and Instagram.